Prickly Questions, Smooth Answers

Many kids’ toothpastes either don’t contain the right ingredients to fight cavities or include harsh cleansing agents like Sodium Lauryl Sulphate (SLS) and parabens. Silly Sarah, however, is packed with hydroxyapatite, a clinically backed ingredient that helps repair enamel and protect against cavities, without any of the harsh foaming agents. Plus, it’s safe to swallow, so no need to panic if a little gets eaten!

Hydroxyapatite is the same mineral that makes up most of your teeth and bones. It helps rebuild enamel, making teeth stronger and more resistant to cavities, just like fluoride, but without the toxcity concerns.

Yes! Our toothpaste is made with safe, non-toxic ingredients, so it won’t cause harm if one swallows a bit of it. Of course, we always encourage kids to spit when they can, but in the meantime, there’s no need to worry!

Absolutely! Sarah would never allow testing on her animal friends. Sarah insists on keeping things kind and friendly!

For children under three, use a tiny smear, about the size of a grain of rice. For children three and older, a pea-sized amount is just right.

As soon as their first tooth appears! The earlier they start, the better their brushing habits will be.

Of course! It’s designed for kids, but anyone who loves a gentle, fluoride-free toothpaste with fun flavours can enjoy it. We won’t judge if you prefer strawberry over mint!

You can buy Silly Sarah directly from our website. We’re also working on getting it into select shops, so keep an eye out!

At the moment, we only ship within the UK, but we’re working on international shipping for the future. For more information, contact hi@sillysarah.co.uk.

Standard delivery takes 3 to 5 working days, while express delivery takes 1 to 2 working days. In the unlikely event your order is delayed, please contact hi@sillysarah.co.uk, and we’ll sort it out as quickly as possible.

We want you to love Silly Sarah, but if something isn’t quite right, we’re happy to help! If your toothpaste arrives damaged or faulty, let us know within 7 days, and we’ll arrange a replacement or refund. For hygiene reasons, we can’t accept returns of opened products. If you’ve simply changed your mind, you can return unopened toothpaste within 14 days, as long as it’s in its original condition. Just pop us an email at hi@sillysarah.co.uk with your order details, and we’ll sort it out.

Because being serious all the time is boring! Sarah loves zooming around the world, playing games, and making kids have fun, especially when they brush their teeth.

Of course! Even the silliest hedgehogs need strong, healthy teeth for munching on their favourite snacks. She never skips a brush!

There’s no official scientific proof… but between the fun flavours and Sarah’s cheeky personality, there’s a good chance! At the very least, it’ll make brushing time way more fun.