(that even a hedgehog would approve of)

 

At Silly Sarah, we believe everyone should know what goes into their toothpaste. That is why we are open about every ingredient in our formulas. We have spent nearly two years researching and refining them to make sure they feel right in every way. Each ingredient is carefully chosen for its safety and purpose, so you can feel confident about what is in every brush

Aqua
Derived from: Just water!
Used for: The base of our toothpaste.

Hydroxyapatite
Derived from: A natural mineral found in seashells.
Used for: Strengthening teeth by restoring lost minerals in the enamel.

Citrus Grandis Seed Extract
Derived from: Grapefruit!
Used for: Its antibacterial properties.

Calcium Carbonate
Derived from: Naturally occurring limestone.
Used for: Gently polishing teeth and helping to remove surface stains for a smooth, clean finish.

Xylitol
Derived from: Fruits or vegetables.
Used for: Reducing cavity-causing bacteria and promoting a balanced pH in the mouth.

Ascorbic Acid 
Derived from: Fruits like oranges and berries.
Used for: Its antioxidant properties that help fight off bacteria.

Hydrated Silica
Derived from: Natural minerals.
Used for: Gently cleaning and helping to remove plaque.

Glycerin
Derived from: Coconut oil.
Used for: Naturally keeping the toothpaste smooth and preventing it from drying out.

Decyl Glucoside
Derived from: Vegetables such as corn.
Used for: A mild, gentle foaming agent.

Stevioside
Derived from: The Stevia Rebaudiana plant.
Used for: A light, natural sweetener.

Coco-Glucoside
Derived from: Coconut oil.
Used for: Helping toothpaste dissolve and spread quickly in the mouth.

Aroma
Derived from: Natural flavourings.
Used for: Giving our toothpaste its tasty flavour.

Cellulose Gum
Derived from: The cell wall of plants.
Used for: Giving the toothpaste its consistency.